The Challenge:

Naked Bakes, a pioneering Irish startup specialising in delectable cookie dough, was poised for significant growth. As they prepared to launch into SuperValu stores across Ireland, they recognised the need for a brand refresh that would capture their unique personality and stand out in a competitive market. The challenge was to create a distinctive, almost retro, brand identity that exuded confidence and playfulness while authentically reflecting their commitment to natural ingredients and the joy of home baking.

The Solution:

Forge embarked on a complete reimagining of the Naked Bakes brand, encompassing strategy, visual identity, packaging, and digital experience. A compelling narrative was crafted, centred around the simple pleasure of baking with natural ingredients. The tagline “It’s Only Natural” was cleverly visualised with a playful Adam and Eve graphic, emphasising the brand’s commitment to pure, wholesome ingredients.

The packaging underwent a transformation, becoming bolder and more eye-catching to command attention on supermarket shelves. A user-friendly website was developed to enhance the customer journey and drive online sales. To further streamline operations and foster customer relationships, Naked Bakes was equipped with its first dedicated CRM system.

The Results:

The rebrand ignited Naked Bakes’ growth trajectory. Their social media following soared, they gained recognition through Bord Bia growth programs, and they successfully entered the UK market with pop-up shops and retail partnerships in London. Naked Bakes is rapidly becoming a household name, synonymous with delicious, honest food that everyone can enjoy. Their message that vegan treats can be both indulgent and wholesome resonates strongly with consumers.

The Future:

Naked Bakes continues to expand its reach, securing listings in major retailers like Lidl across Ireland.

With a strong brand identity and a commitment to quality, Naked Bakes is poised for continued success, spreading the joy of baking and proving that natural, plant-based treats can be truly irresistible.